Transforming Spaces, Telling Stories

When people think of hoarding, they often picture plain plywood panels or dull barriers keeping the public away from construction sites. But at its best, hoarding can do so much more – it can tell stories, showcase culture, build anticipation, and enhance the urban environment.

At Alexander Boyd, we believe hoarding should never be wasted space. Done right, it’s an opportunity to engage audiences, celebrate heritage, and even act as a striking piece of design in its own right.

Why Hoarding Matters

First Impressions Count
Hoarding is often the first thing people see around a site. Whether it’s a landmark location like Dublin Castle or a bustling high street, eye-catching hoarding sets the tone and creates a sense of excitement about what’s coming.
A Canvas for Creativity
Rather than acting as a blank wall, hoarding can function as a giant canvas. It can tell the story of a building, highlight the history of a location, or bring brand identity to life in bold and memorable ways.
Practical & Protective
Of course, hoarding still has an essential function – keeping sites safe, securing boundaries, and protecting the public. But when designed with care, it can achieve this while still being stylish and welcoming.

Hoarding as a Storytelling Tool

From cultural sites like Dublin Castle to retail, hospitality, and commercial developments, hoarding is an opportunity. It can: