Retail POS or point-of-sale advertising, marketing or promotion refers to the efforts used by businesses to increase sales of their products by attracting customers attention during their in-store journey through to point of purchase.
When brands and products are displayed in retail outlets or stores the aim of point-of-sale marketing is to stand out from the crowd in order to increase visibility and attract attention to your product.
This can be achieved by clever design and creation of high quality, innovative, impactful merchandising displays to increase brand awareness and ultimately drive sales.
Retail POS Terms
Some displays and terms you’ll find used are:
- FSDU’s (free-standing display units)
- Aisle Ends
- Aisle Fins
- Counter Tops
- Tent Cards
- Shelf Strips
- Dump bins
- Hanging Mobiles
- Floor Graphics
We have extensive experience in retail point-of-sale marketing and understand the value it can bring to your business. We design, print, pack, deliver and install an extensive range of standard and bespoke in-store theatre POS to drive increased sales and brand awareness for a range of large multi nationals and SME’S throughout Ireland and the UK.
We can help bring your creative ideas to life so if you’re considering retail POS marketing then get in touch to see how our team of experts can help.