Brand Development
Our Brand Development Process
At Alexander Boyd Displays, we believe a strong brand is more than a logo – it’s the foundation of how your business looks, feels, and connects with people. With our in-house graphic design team and decades of experience bringing brands to life across print, signage, and display, we now offer complete brand development services to help you build your identity from the ground up.
Whether you’re launching a new venture or refreshing an established business, our brand development process is designed to ensure every detail – from your wordmark to your physical environment – works together seamlessly. We combine creative thinking with practical application so that what looks great on paper also works beautifully in the real world.
1. Brand Identity Development
We start by defining the visual essence of your brand – how it will look and feel across every touch point.
Deliverables include:
- Wordmark or logo design
- Colour palette creation
- Corporate font selection and typographic system
- Supporting visual elements such as icons or motifs
Through exploration, refinement, and feedback, we craft a cohesive identity that reflects your brand’s personality and purpose.
2. Brand Assets & Guidelines
Once your core identify is approved, we package it into practical, ready-to-use brand materials that ensure consistency wherever your brand appears.
Deliverables include:
- Final logo artwork (for print and digital use)
- Colour and font documentation
- Brand usage guidelines (logo spacing, colour balance, do’s and don’ts)
This toolkit ensures your brand is easy to apply and maintain – across marketing, packaging, signage and beyond.
3. Brand Application & Environmental Direction
This is where your brand moves off the page and into the world. We translate your new identity into interior and exterior applications that create a memorable experience.
Deliverables include:
- Interior direction and mood boards
- Materials and finishes (wall graphics, fixtures, textures)
- Signage concepts and placement
- Printed collateral such as menus, decals, and packaging displays
By combining our creative expertise with our production and installation capabilities, we bridge the gap between design and delivery – ensuring your brand is not only well-designed, but beautifully realised in every space it lives.
Let's Build Your Brand Together
If you’re looking to define your brand, our team is ready to help.
Whether it’s standalone brand identity project or part of a larger rollout across print, display, or interior environments, we’ll be sure your brand tells the right story.
Get in touch to discuss your next brand development project.