News & Insights

Here at Alexander Boyd Displays, we provide print services for a range of outdoor advertising projects, working with agencies and companies directly to make sure that the quality of their advertisement represents the quality of their brand.
But why invest in outdoor advertising? It’s simple, outdoor advertising builds brand visibility, it gives you the unique opportunity to create eye-catching and transformational displays that target a large audience.

In the last few weeks we’ve been sharing some recent Point of Sale (POS) projects across our social media channels. These smaller product adverts might not be as big as the huge outdoor displays we see but they are an essential element to any business that sells a physical product. These small but powerful displays are what catches the customer’s eye as they walk past or makes them decide to choose your brand over another.

March is here and with that we are feeling Spring in the air. This year heralds a very special celebration for Ford. They are celebrating 100 years in Ireland and we recently partnered with Ogilvy & Mather, advertising agency as part of their overall campaign.

For many building contractors one of the first areas to consider is how to start advertising your new project, that’s where our printed hoarding panels come in. Working alongside Design Factory and Gannon Homes the team at Alexander Boyd Displays recently printed and installed hoarding panels at the new Gannon Homes Papermill Development in Clonskeagh, Dublin.

We’ve had the pleasure of working on some interesting projects recently, two of our favourites has to be the Papermill project and the Ford project.

This annual Juvenile Competition for Boys was established by Brian Boyd, Juvenile Convener at Malone in 1975 and has been supported by Alexander Boyd Displays ever since. The company has always played an active role in promoting the sport and encouraged several generations of boys to get involved.

On the 3rd September the Aer Lingus sponsored College Football Classic between Boston College and Georgia Tech came to the Aviva Stadium, Dublin. Six high school football teams altogether took part in this event from Florida, Georgia and New Jersey.

Drinks giant Diageo opened their new state of the art office located at Capital House on Upper Queen Street, in the heart of Belfast City Centre.
Employing over 300 people throughout Northern Ireland, Diageo’s new offices will host its local sales and marketing teams as well as all of the company’s customer services and credit management team for Ireland.

Working with Elevator Promotional Marketing and Stena Line we were asked to survey, print, install and project manage the interior branding for both the Football Friendly and Football Free areas on 8 Stena Line ships – the Lagan, Mersey, Superfast VII, Superfast VIII, Adventurer, Superfast X, Europe and the Horizon – in Belfast, Dublin & Rosslare for the Euro 2016 Championships.