Ulster Rugby Lounge Refresh

When A&L Goodbody extended their partnership with Ulster Rugby, they set out to refresh the stadium lounge with a stronger visual identity—something that would feel premium, cohesive, and instantly reflective of their brand presence.

Drawing on decades of experience in print and installation, our team produced and fitted a comprehensive suite of branded elements, including:

• Bar wall vinyl
• Lobby wall vinyl
• Opposite bar wall vinyl
• Two pillar wraps
• Internal window vinyl
• External window vinyl
• Above-door vinyl
• 3D foamex letters
• Full on-site installation

The refreshed lounge now offers an elevated experience for visitors, showcasing the strength of the A&L Goodbody and Ulster Rugby partnership. The final environment is bold yet refined, with each branded element working together to create a welcoming, modern, and unmistakably premium space.

We’re proud to have been trusted by A&L Goodbody, and grateful for the collaboration with Emma Beattie and the wider team. Projects like this highlight what can be achieved when thoughtful design is paired with dependable craftsmanship.