These window displays featured eight large-format window graphics, each measuring 1640 x 1670mm, produced on removable adhesive vinyl with a matt laminate finish. This combination offered a vibrant print result with just the right balance of colour depth and surface texture – ideal for a high-end environment like Grand Central Station.

The matt laminate also served a practical purpose: it reduced glare from both interior lighting and daylight, ensuring the graphics looked flawless from every angle.

Precision was key. Each panel had to align perfectly across the large window frontage, creating a seamless visual flow for passers-by.

The Result

The finished installation gave Hastings Hotels and Rushmere standout visibility in one of Belfast’s busiest spots at the height of the festive season – ensuring the campaign reached commuters, shoppers, and visitors when attention is at its highest.

Thanks to the removable adhesive vinyl, the display will remain pristine throughout the festive season – yet can be taken down effortlessly once the campaign concludes, leaving no residue or damage to the glass.

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