Delivering International Event Branding for Cricket Ireland

When Ireland welcomed India to Stormont for a thrilling T20 International series, the stage was set for one of the biggest cricket events of the summer. With thousands of supporters in attendance and the matches broadcast to audiences around the world, every element of the venue needed to reflect the professionalism of an international sporting event.

Alexander Boyd Displays was proud to partner with Cricket Ireland to deliver the venue branding and event graphics that helped transform Stormont into an international cricket arena.

The Project

Major sporting events demand more than high-quality print. Every graphic must be produced to exact specifications, installed on schedule, and withstand the demands of live television, changing weather conditions, and large crowds.

Working closely with Cricket Ireland, our team planned, produced and installed a comprehensive range of branding solutions across the venue, ensuring sponsors, broadcasters and event organisers were all represented consistently throughout the ground.

Our Solution

Our team delivered a complete package of event graphics, including:

• 280 metres of perimeter advertising boards
• Boundary wedge covers
• Sponsor branding throughout the seating areas
• Commentary box graphics
• Hawkeye box branding
• Media interview backdrops
• TV broadcast backdrop and presentation counters
• Trophy presentation graphics
• Player cheque graphics
• Wayfinding signage across the venue

Every element was carefully produced and installed to meet tight event deadlines, ensuring the venue was fully prepared before the first ball was bowled.

The Result

The series proved to be a memorable occasion, with Ireland securing a fantastic victory over India in front of an outstanding crowd at Stormont.

Behind the scenes, the event branding created a professional and visually consistent environment for spectators, sponsors, players and broadcasters alike. From television interviews and trophy presentations to pitch-side advertising and spectator wayfinding, every graphic played its part in delivering a world-class event experience.

Projects like this demonstrate Alexander Boyd Displays’ ability to manage complex, large-scale event branding from concept through to installation, giving organisers the confidence that every detail will be delivered on time and to the highest standard.

We are proud to continue supporting Cricket Ireland and look forward to helping bring many more international fixtures and major sporting events to life.