Project Overview

Alexander Boyd Displays was commissioned to produce and install large format hoarding graphics for the redevelopment works at Cathedral Gardens in Belfast city centre. The project formed part of a wider public realm improvement scheme, requiring high-quality, durable visuals that would enhance the site while construction was underway.

Scope of Work

Our role was to manufacture and install large format printed hoarding graphics that aligned with the design vision developed by McCadden. The hoarding needed to:

• Enhance the streetscape during construction
• Communicate key messages about the redevelopment
• Showcase upcoming cultural events and city initiatives
• Maintain colour vibrancy and durability in outdoor conditions

Delivery

Working closely with the contractor and project team, we ensured smooth coordination from print production through to installation. Attention to detail was key, particularly given the high visibility of the site within Belfast.

We delivered:

• C-Bond aluminium composite panels for strength, stability and a premium finish
• Anti-graffiti laminate to protect the graphics and maintain appearance over time
• High-resolution large format print for clarity across long viewing distances

The hoarding covered a significant footprint:

• York Street (including corner): 70.4 metres
• Donegall Street (including corner): 51.26 metres
• Academy Street: 72.82 metres

This required careful panel alignment and installation to ensure seamless transitions across long runs and around corners.

Project Team

• Client: Belfast City Council
• Design & Artwork: McCadden
• Lead Consultant: Doran Consulting (Civil & Structural Engineers)
• Main Contractor: John McQuillan Contracts
• Large Format Print: Alexander Boyd Displays
• Installation: Potato Bred

Outcome

The completed hoarding transforms a long stretch of construction boundary into a vibrant and informative visual feature. It not only improves the appearance of the site but also communicates the significance of the redevelopment, from cultural programming to historical commemoration.

By combining strong design with high-quality print execution, the project demonstrates how hoarding can play an active role in placemaking within a busy urban environment.