Brand Development for Howard Abraham

Proud to showcase a recent project delivered for Howard Abraham Motors as they embark on an important evolution of their brand.

Our team partnered with them to create a fresh visual identity built around clarity, confidence, and a renewed commitment to aftercare for all vehicle types.

Our scope included:

• Full brand identity creation
• Logo and wordmark development
• Updated colour palette
• Comprehensive brand guidelines
• Exterior signage concepts and production

A key moment in the rollout took place last week with the installation of two new halo-lit signs on the front and side elevations – setting a strong tone for the next phase of their journey.

A pleasure to support this transformation, and we look forward to seeing the brand develop even further.