Outdoor advertising continues to be one of the most powerful ways to put your brand in front of thousands of people every day. But in a world full of distractions, making sure your outdoor campaign truly stands out requires more than just printing a big poster. At Alexander Boyd Displays, we combine high-quality, sustainable printing with expert advice to help your brand make an unforgettable impact. Here are five essential tips to help you get the most from your outdoor advertising campaign:

Keep Your Message Clear and Concise

You only have a few seconds to grab a passerby’s attention. Simple, bold messages work best. Avoid clutter, and focus on one strong call to action or key message that sticks in people’s minds.

Use Bold, High-Contrast Visuals

Eye-catching colors and strong contrast make your ad visible from far away and in varied lighting conditions. Our eco-friendly water-based printing on recycled blue-back paper ensures vibrant, durable results that pop-even outdoors.

Choose the Right Format for Your Location

From compact 6-sheet posters to large 48-sheet or 96-sheet billboard displays, selecting the right format is crucial. Our team can help you find the perfect size and type based on your campaign goals and target audience, ensuring maximum reach and impact.

Invest in Sustainable Materials

More consumers expect brands to show environmental responsibility. Using recycled blue-back paper and water-based inks not only reduces your carbon footprint-it also aligns your brand with positive eco-values that resonate in today’s market.

Plan for Expert Installation

No matter where your audience is across the UK, your outdoor print needs to arrive on time and in perfect condition – and be installed in prime locations for maximum exposure. We provide nationwide delivery and installation support, also connecting you with trusted media owners for the best billboard spots.

Bonus Tip: Think Beyond the Print

Integrated campaigns that combine outdoor advertising with digital, social media, or experiential marketing create a bigger buzz. Adding QR codes or URLs to your outdoor ads encourages easy customer engagement and measurable results.

Bold visuals. Clear messages. Sustainable print. With Alexander Boyd Displays, your outdoor advertising campaign is built to succeed. Contact us today to get started.