News & Insights

The digital landscape is constantly changing as new and eye catching trends continue to dominate the advertising world. But deciding what works for your brand can be difficult. All forms of advertising are facing increased competition in a noisy marketplace and finding new ways to be inventive is becoming increasingly difficult. Take for example when you attend an industry event, there will be the standard exhibition stands, banners and posters, the designs may change but the impact rarely does.

The month of June has become synonymous with the annual festival of photography, the Belfast Photo Festival, Alexander Boyd Displays have been a proud sponsor for a number of years, but 2019 was a little bit special as together we presented the photography community with a unique opportunity to gain an insight into one of the world’s top photographers and creatives, Oliviero Toscani.

The 44th Annual Malone Boys’ Open Stroke Competition for the Boyd Cup, took place at the superb Malone Golf Club course on Monday 19th August. There was a fantastic turn out at the annual event, where local talented golfers took part in an effort to secure the Boyd Cup.

Recently we worked in coalition with our friends at Because Creative Experiences Ireland on a unique project for HubSpot, who attended the recent Inspirefest HQ 2019 at the Bord Gáis Energy Theatre. In keeping with Hubspot’s “Grow Better” slogan, we worked closely with the team at Because XM to produce a unique, one-off “living wall” as a backdrop for the event.

Have you visited Howth, Dublin? It’s a beautiful spot and we loved visiting it for our latest project alongside Bradley Brand & Design. Kish Fish Seafood Market & Grill is Howth’s new, exciting fresh fish offering. Located on Howth pier in a beautiful stone building and courtyard with relaxed outdoor seating, it was important that the external and internal signage enhanced the stunning setting.

For a second year running, Alexander Boyd Displays are pleased to be sponsoring the Belfast Photo Festival. But this year it’s going to be even more exciting, the festival has launched a brand new conference, ‘Capture Conference’, alongside the Belfast Photo Festival, Compact.

Here at Alexander Boyd Displays, we provide print services for a range of outdoor advertising projects, working with agencies and companies directly to make sure that the quality of their advertisement represents the quality of their brand.
But why invest in outdoor advertising? It’s simple, outdoor advertising builds brand visibility, it gives you the unique opportunity to create eye-catching and transformational displays that target a large audience.

In the last few weeks we’ve been sharing some recent Point of Sale (POS) projects across our social media channels. These smaller product adverts might not be as big as the huge outdoor displays we see but they are an essential element to any business that sells a physical product. These small but powerful displays are what catches the customer’s eye as they walk past or makes them decide to choose your brand over another.

March is here and with that we are feeling Spring in the air. This year heralds a very special celebration for Ford. They are celebrating 100 years in Ireland and we recently partnered with Ogilvy & Mather, advertising agency as part of their overall campaign.