Browse through our stories below for news and industry updates
Outdoor Advertising and Your Brand
Here at Alexander Boyd Displays, we provide print services for a range of outdoor advertising projects, working with agencies and companies directly to make sure that the quality of their advertisement represents the quality of their brand. But why invest in outdoor advertising? It’s simple, outdoor advertising builds brand visibility, it gives you the unique opportunity to create eye-catching and…..
Client BPerfect is a Hit With The Dragons’
In the last few weeks we’ve been sharing some recent Point of Sale (POS) projects across our social media channels. These smaller product adverts might not be as big as the huge outdoor displays we see but they are an essential element to any business that sells a physical product. These small but powerful displays are what catches the customer’s…..
Celebrating 100 Years of Ford
March is here and with that we are feeling Spring in the air. This year heralds a very special celebration for Ford. They are celebrating 100 years in Ireland and we recently partnered with Ogilvy & Mather, advertising agency as part of their overall campaign. To kick off the year of special events, we were responsible for the showroom branding to…..
Printed Hoarding – The Best Kind
Printed Hoarding Panels For many building contractors one of the first areas to consider is how to start advertising your new project, that’s where our printed hoarding panels come in. Working alongside Design Factory and Gannon Homes the team at Alexander Boyd Displays recently printed and installed hoarding panels at the new Gannon Homes Papermill Development in Clonskeagh, Dublin. The Main Hoarding…..
The Forecast with ABD
It’s been a busy few weeks here at Alexander Boyd Displays, but we thought it would be a good time to pause and update you on all the goings on in the office. We won’t bore you with all the details but just give you a little taster of things to come. The Projects The Papermill We’ve had the…..
Boyd Cup – 41st Annual Boys’ Open Stroke Challenge
The Boyd Challenge Cup History of the Boyd Cup This annual Juvenile Competition for Boys was established by Brian Boyd, Juvenile Convener at Malone in 1975 and has been supported by Alexander Boyd Displays ever since. The company has always played an active role in promoting the sport and encouraged several generations of boys to get involved. The…..
Transforming Spaces – American College Football comes to Dublin 22nd September 2016
Event Branding in the Aviva Stadium On the 3rd September the Aer Lingus sponsored College Football Classic between Boston College and Georgia Tech came to the Aviva Stadium, Dublin. Six high school football teams altogether took part in this event from Florida, Georgia and New Jersey. It was an extremely successful event with an official attendance of 40,562 on…..
Transforming Spaces – Diageo Office Branding
Transforming the Diageo Belfast Office. Drinks giant Diageo opened their new state of the art office located at Capital House on Upper Queen Street, in the heart of Belfast City Centre. Employing over 300 people throughout Northern Ireland, Diageo’s new offices will host its local sales and marketing teams as well as all of the company’s customer services and…..
Can Vehicle Branding Help Your Business?
Advertising your business 24 hours a day, 365 days a year Think of it like this. You’ve a sign outside your premises to direct customers to your business, so why not treat your car, van, truck, bus or fleet of vehicles the same. It’s your very own mobile advertising space so make use of it. When designed and executed…..
Competition to Win Free Tickets to Avicii
We have a Winner… AND THE WINNER IS…….. Avril Thompson. Congratulations! We hope you have a great time on Friday. And thanks to everyone who entered our competition. Avril Thompson being presented with her prize by Jim Magee at our Belfast office. The Competition Alexander Boyd Displays have ONE pair of tickets to give away to ONE lucky winner to see Avicii…..
Transforming Spaces – 8 Ships, 3 Ports in 3 Days!
Super fast Interior Branding Working with Elevator Promotional Marketing and Stena Line we were asked to survey, print, install and project manage the interior branding for both the Football Friendly and Football Free areas on 8 Stena Line ships – the Lagan, Mersey, Superfast VII, Superfast VIII, Adventurer, Superfast X, Europe and the Horizon – in Belfast, Dublin & Rosslare for…..
Keelings Interior and Exterior Branding
Keelings Interior and Exterior Branding – New Farm Shop Now Open Alexander Boyd Displays are proud to have been involved with Keelings and Bradley Brand & Design on the interior and exterior branding for this project. The new structure was built onsite to replace the original farm shop which was run from a 40ft trailer. Once in place, we…..
Transforming Spaces – Making History 1916 Exhibition
Ulster Museum Making History 1916 Exhibition Anniversary of the Battle of the Somme “1916 was the pivotal year for Ireland because of events at home and abroad. The exhibition will acknowledge the importance of the Battle of the Somme and the Easter Rising as distinct events, but will also encourage visitor’s to make new connections and appreciate the impact…..
Retail Point of Sale Advertising Retail POS or point-of-sale advertising, marketing or promotion refers to the efforts used by businesses to increase sales of their products by attracting customers attention during their in-store journey through to point of purchase. When brands and products are displayed in retail outlets or stores the aim of point-of-sale marketing is to stand out from…..
Alexander Boyd Displays work with all outdoor media companies and contractors throughout Ireland and the UK to consistently provide the highest quality print for all media formats, innovative special builds and backlit skins to meet our customers’ requirements and deliver each campaign on time, every-time. Our advice to advertisers is to be creative, keep text copy to a minimum, ensure…..
Outdoor display, it’s not quite the same animal as outdoor advertising. Outdoor Display gives you the opportunity to use your building, your walls, windows or any contact surface as an advertising space to make a big statement about your business. And because it’s your own advertising space, it costs you nothing to display! You also have the freedom to be…..